MOS MOSH Blog

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SS23: Behind the scenes

Behind the Scenes -

SS23: Behind the scenes

Our Spring Summer 2023 collection is launching soon, and here’s a sneak peek behind the scenes.

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THE JOURNEY OF: OUR FOOTWEAR

Behind the Scenes -

THE JOURNEY OF: OUR FOOTWEAR

The right shoes can often complete a look. Therefore, shoes are steadily becoming a strong core in the MOS MOSH collections. When it comes to our collections, a mantra has always been "it has to feel right" – and our shoes are no exception. We chatted with Loise Læborg Madsen, Head of Design & shoe designer, and Helle Raakilde Hviid Christensen, Production Controller, about the things they focus on when designing shoes. 
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LY22: A homage to the urban environment

Behind the Scenes -

LY22: A homage to the urban environment

Late Year 2022 is a homage to the urban environment and a celebration of the streets, partying whenever and wherever you want. Our LY22 collection is inspired by the chic Parisienne. The Parisienne is known for her flawless, laidback style and timeless way of dressing. She has a certain view on life, a freer and more effortless one, and her wardrobe is a curation of essential items that are versatile and perfect all year round.
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LY22: Behind the scenes

Behind the Scenes -

LY22: Behind the scenes

Our LY22 collection is here soon! It's shot in Paris's eclectic and trendy Pigalle quarter. A quarter known for the cabaret Moulin Rouge, art museums, and glamorous cocktail bars. A district filled with colourful architecture and the home of the chic Parisienne, who always knows the places to be. It's the liveliest area in Paris and the perfect backdrop for our LY22 collection. 
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HS22: Behind the scenes

Behind the Scenes -

HS22: Behind the scenes

Our High Summer 2022 collection was shot in Saint-Tropez. This town was previously a military stronghold and fishing village but has now transformed into a popular seaside resort and the home of art and culture.
The perfect backdrop and inspiration for our High Summer 2022 Collection.

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SS22: Behind the scenes

Behind the Scenes -

SS22: Behind the scenes

Our Spring Summer 2022 collection is coming soon.
We shot it in Como - the Silk City, known for its historic architecture, colourful gardens, and dreamy waterfront promenade, making it the perfect setting.

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AW21: Behind the scenes of remarkable Villa Magnan

Behind the Scenes -

AW21: Behind the scenes of remarkable Villa Magnan

We shout our Autumn Winter 2021 campaign at the most remarkable location, the Villa Magnan in beautiful Biarritz. With a magical colour palette of pale pink, smoky blue, yellow, and orange, Villa Magnan is a true fairytale. This property is a hidden treasure where time has stopped and imposes a calmness. Villa Magnan has a perfect harmony between the buildings and the park, with wild trees that have lived for more than a hundred years.

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AW20: Behind the scenes

Behind the Scenes -

AW20: Behind the scenes

Get behind the scenes of our AW20 campaign from Bornholm. A lifelike fairytale waiting to take your breath away. We move towards a more refined color scheme with this collection. A colour palette that is only enhanced by the wonderous nature and landscape of Bornholm.
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SS20: Behind the scenes of enchanting Capri

Behind the Scenes -

SS20: Behind the scenes of enchanting Capri

Like a breath of air surrounded by azure blue waves, Capri rises like an enchanted beauty in the middle of the Tyrrhenian Sea. A place of wonder and poetry. Capri served at setting for the SS20 campaign and we simply fell in love with the place. Read more to see why!

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