MMHPure Deconstructed Jeans

Introducing our new sister brand, HEYANNO

HEYANNO is a fresh feeling and means "welcoming a new year." It's a positive renewal and a playful energy that gives hope in a world where everything can seem dark. With HEYANNO, we want to dress more carefree, be in motion, dare to play, and never stand still. 

HEYANNO is a cool style clash where minimalism meets maximalism. It is inspired by the cool technical qualities used in Japanese fashion, mixed with classy Scandinavian and Italian vibes with the playful and effortless stylingfrom New York.  

HEYANNO is inspiring with no limits or rules. HEYANNO is not about trends but about wardrobe staples with a twist – all styles that will be treasured for years to come, as the styles are versatile and can be styled in many ways, whether it's daring, edgy, or casual.  

HEYANNO should bring happiness and inspiration, inspiring you to find your own unique look. It focuses on qualities that look great alone and can easily be mixed with other styles. Contrasts are key, as classic meets technical, feminine meets masculine, and comfort meets formal. All these contrasts give a playful, carefree new look that challenges the classics and gives possibilities for new ways. 

HEYANNO is less about gender and is heavily inspired by men's fashion, indie rock, and the grunge 90's. It's a casual yet affordable luxury brand with classic silhouettes and a high focus on qualities, twists, and edgy styling. A universe where it's easy to play with styling as everything is versatile. Authenticity is a cornerstone, and HEYANNO is an updated story of who we are and, at the same time, a tribute to our roots.

The first drop will be available on August 15, 2024.

Is your MOS MOSH clothing just layering in the closet, collecting dust?

Then send us your worn MOS MOSH clothes and give the clothes a chance to be ReLoved by someone new.

When sending your clothing, you will receive a voucher that will make up 30% of the retail price on our webshop, which can be used in our online shop or ReLoved universe. We will resell your worn styles in our ReLoved secondhand universe.

Furthermore, we will offer free shipping when returning your worn MOS MOSH clothing.

Our garment fiber consumption dominates, by far, our impact on the environment and the people and animals involved in the production. We see the urgent need to reduce these impacts. Therefore, we have developed our fibre tool to help us make more responsible decisions by focusing on using certified, traceable, and recycled materials instead of conventional and virgin fibres.

Our fibre tool is divided into three categories; "fibres we prefer, fibres we like & fibres we try to minimize." These categories define the materials we wish to focus on and perceive as more responsible choices. The choice is based on environmental, ethical, social, and animal welfare impacts. By 2030, 80% of our fibre consumption must come from the categories "fibres we like" and "fibres we prefer." Our fibre tool will be updated regularly.

Looking for that perfect white tee or blue jeans?

The MOS MOSH essentials include various items, from the white tee to the perfect pair of blue jeans. These are items that never go out of style and effortlessly transition through seasons. Their simplicity is their strength; they can be mixed and matched with many other pieces to create fresh and unique outfits.

Each item is crafted with care, ensuring longevity and durability. The colour palette is understated yet impactful, and it features tones that can be seamlessly paired with any other colour.

MOS MOSH essentials are more than just clothes; they represent a commitment to minimalism and timeless style. So, they are the perfect choice if you’re looking for wardrobe essentials that you can wear on repeat without sacrificing style or comfort.

Want to know more about Heart Sport? We got you covered. Heart Sport is a sub-line that seamlessly combines style, comfort, and durability in each creation. Every piece is crafted from strong fibres, ensuring the utmost comfort and longevity.

Heart is known for its cool silhouettes and fits, where you can get versatile garment styles such as jackets, anoraks, pants, leggings, and tees – and therefore something for everyone, no matter if you enjoy cozy, light workouts or the adrenaline rush of intense training sessions that elevate your heart rate.

Heart is more than just a sportswear brand. It’s a celebration of diversity, individuality, and personal style. It’s about empowering you to perform your best while looking fabulous doing it. With Heart, you don’t just wear clothes; you wear your attitude and spirit.

MOS MOSH is known for its chic and elegant jackets and coats.

This guide will help you understand the different MOS MOSH jackets and coats and show you how to wear and style them. The guide also contains care instructions.

An important part of our journey towards becoming more responsible is our certifications.

We believe they are a transparent way to give full traceability throughout all production stages of our materials. And they embrace social responsibility, environmental impact, and/or animal welfare.

Furthermore, are our fibre tool an important part of our responsible journey as our garment fiber consumption dominates our impact on the environment, people, and animals. We want to reduce this urgently with our MOS MOSH fibre tool.

In this guide we go over our 7 MOS MOSH fits. When it comes to styling our jeans, we love pairing our denim jeans with a light t-shirt, a silk blouse or a mid-length dress for a classic yet cool denim look.

As our jeans stretch over time, we recommend going down a size when choosing your new favorite pair of jeans.

Among our signature timeless basics are the classic MMGMarco Crunch Jersey Shirt and the versatile

MMGPerry Crunch Tee. These items embody not just style, but also the concept of enduring utility. They are crafted to ensure durability and comfort, proving to be not just clothes, but investments. The inherent design of these garments allows them to not just persist but evolve alongside the wearer's personal style over time.

As such, our timeless basics collection stands as a testament to our dedication towards quality, affordability, and timeless sophistication. It underscores our commitment to empowering the modern man, enabling him to stride forth with confidence and style.

Wanna know the secret behind our most popular items, MMGMarco Crunch Jersey Shirt and MMGPerry Crunch Tee? The secret lies in the manufacturing of the garments.

Portugal are one of the most robust textile industries in all of Europe and the home of one of the world’s leading jersey manufactures with a technique that offers stretchy, stronger, and more durable clothes that’s unlike any seen before.

If you want to know more, then follow the button below, where Ricardo Silva who is Chemical Engineer and CEO, in a video talks about the production of these garments, expressing his firm belief in their unrivalled quality.

At MOS MOSH Gallery we embody the essence of relaxed elegance and timeless sophistication in every garment, down to the smallest detail.

We believe in long lasting garments that are easy to understand and made to last. Gallery ensures a wardrobe that is both simple and versatile, giving the opportunity of multiple styling options.

Our collections are crafted from the finest materials with a little twist without compromises. Our garments are designed to transcend the wear-and-tear of single use; they are, indeed, made to last.

With the help of our men's jeans fit guide, you can learn how to select the ideal fit for your body type as well as how to extend the life of your jeans.

Slim fit
Our Eric Jeans are designed in a slim fit, where the fit is streamlined from hip to ankle, but with more room around the legs than a skinny fit jeans. What's more, our jeans are made from a blend of cotton and stretch, which means that regardless the fit, they manage to be comfortable.

Regular fit
Andy Jeans are designed in a regular straight fit. A classic and comfortable fit with a straight silhouette from hip to ankle and more space around the legs than our slim - and tapered-fit jeans. Our Andy Jeans are therefore suitable for those who want more movement. 

In our guide, we uncover the characteristics of our different shirt fits: Slim Fit and Regular Fit. Each fit has its own story, offering a blend of craftsmanship, comfort, and modern design.

Additionally, we provide insight into the variations of collar types available in our shirt range.

Slim fit
Our Slim Fit shirts are designed for the modern man who appreciates a sleek and tailored look. With a more tapered silhouette, these shirts provide a close-fitting style that follows the body's natural contours. The slim cut over the chest and waist creates a sharp, polished appearance, making it an ideal choice for those who prefer a modern and refined aesthetic. 

Regular fit
For those who prioritise comfort without compromising on style, our Regular Fit shirts are a classic choice. This fit strikes the perfect balance between a relaxed and tailored look, providing ample room for movement while maintaining a stylish appearance. Regular Fit is timeless and versatile, making it suitable for a wide range of body types and occasions. 

We are on a journey towards becoming more responsible through our daily choices. This will be done through goals, human capital, chemical testing program, fibre tool, policies, certifications, data, and strategy.

Certifications will be an important part of our journey as they are a transparent way to give full traceability throughout all production stages of the materials we use. Furthermore, they embrace our strong principle of fairness with their focus on social responsibility, environmental impact, and/or animal welfare.

Besides certifications, we have a huge focus on our policies, so we can avoid any negative impact across our supply chain. We take the responsibility together with our partners for the polices: Code of Conduct, Chemical Policy, Animal Welfare Policy, Child Labour Policy, Anti-Corruption Policy, and Ethical Sourcing Requirements.