MOS MOSH Blog

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High Summer 2024: Behind the campaign

Behind the Scenes -

High Summer 2024: Behind the campaign

Our High Summer 2024 campaign was shot in the historical and almost forgotten metropolis of Athens. It’s a city where past, present, and future go hand in hand, where one feels the ancient whispers of the past and the blazing modernized future.

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Spring Summer 2024: Behind the scenes

Behind the Scenes -

Spring Summer 2024: Behind the scenes

Our Spring Summer 2024 Collection is launching very soon, and here's a peek behind the scenes of the campaign in Florence. The Spring Summer 2024 Campaign was captured in the heart of Italy, Florence.
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Late Year 2023: Behind the scenes

Behind the Scenes -

Late Year 2023: Behind the scenes

Our Late Year 2023 Collection is coming soon and here's a peek behind the scenes of the cool campaign shot in the southern part of France. A part of our Late Year 2023 campaign was shot at Camellas-Lloret – a rustic & authentic guesthouse close to Montreal in the southern part of France. This place is a cool destination – nothing is new or polished but raw and lived-in. Everything is hand-picked by the hosts and curated from local markets, giving the perfect backdrop for our Late Year 2023 Campaign.

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Outerwear Campaign: Behind the scenes

Behind the Scenes -

Outerwear Campaign: Behind the scenes

Our Outerwear campaign was shot in Iceland as we wanted to be around raw nature and untamed landscapes, creating a wild and cool environment for our outerwear. Iceland is known for extraordinary landscapes, untouched nature, and otherworldly beauty.
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AW23: Behind the scenes

Behind the Scenes -

AW23: Behind the scenes

Our Autumn Winter 2023 Collection is launching very soon and here's a peek behind the scenes of the cool campaign in Portugal. Our Autumn Winter 2023 Campaign was shot in Porto. A vibrant city known for its historic landmarks, unique atmosphere with sculptural architecture, and colourful buildings full of stunning details.
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HS23: Behind the scenes

Behind the Scenes -

HS23: Behind the scenes

Our High Summer 2023 Collection is coming soon and here's a peek behind the scenes of the beautiful campaign. 
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Our MOS MOSH Book

Behind the Scenes -

Our MOS MOSH Book

This year, we created a MOS MOSH book full of memories, stories, interviews with our MOS MOSH family and powerful pictures from our Spring Summer 2023 and High Summer 2023 collection.
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SS23: Behind the scenes

Behind the Scenes -

SS23: Behind the scenes

Our Spring Summer 2023 collection is launching soon, and here’s a sneak peek behind the scenes.
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THE JOURNEY OF: OUR FOOTWEAR

Behind the Scenes -

THE JOURNEY OF: OUR FOOTWEAR

The right shoes can often complete a look. Therefore, shoes are steadily becoming a strong core in the MOS MOSH collections. When it comes to our collections, a mantra has always been "it has to feel right" – and our shoes are no exception. We chatted with Loise Læborg Madsen, Head of Design & shoe designer, and Helle Raakilde Hviid Christensen, Production Controller, about the things they focus on when designing shoes. 
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LY22: A homage to the urban environment

Behind the Scenes -

LY22: A homage to the urban environment

Late Year 2022 is a homage to the urban environment and a celebration of the streets, partying whenever and wherever you want. Our LY22 collection is inspired by the chic Parisienne. The Parisienne is known for her flawless, laidback style and timeless way of dressing. She has a certain view on life, a freer and more effortless one, and her wardrobe is a curation of essential items that are versatile and perfect all year round.
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LY22: Behind the scenes

Behind the Scenes -

LY22: Behind the scenes

Our LY22 collection is here soon! It's shot in Paris's eclectic and trendy Pigalle quarter. A quarter known for the cabaret Moulin Rouge, art museums, and glamorous cocktail bars. A district filled with colourful architecture and the home of the chic Parisienne, who always knows the places to be. It's the liveliest area in Paris and the perfect backdrop for our LY22 collection. 
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HS22: Behind the scenes

Behind the Scenes -

HS22: Behind the scenes

Our High Summer 2022 collection was shot in Saint-Tropez. This town was previously a military stronghold and fishing village but has now transformed into a popular seaside resort and the home of art and culture.
The perfect backdrop and inspiration for our High Summer 2022 Collection.

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SS22: Behind the scenes

Behind the Scenes -

SS22: Behind the scenes

Our Spring Summer 2022 collection is coming soon.
We shot it in Como - the Silk City, known for its historic architecture, colourful gardens, and dreamy waterfront promenade, making it the perfect setting.

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