The MOS MOSH story
In 2010 the MOS MOSH brand was born, founded by Kim Hyldahl. Like a phoenix rising from the ashes, MOS MOSH marked a new beginning for the founder. The first drawings were created from the kitchen counter of his home, and step by step a small collection of seven jeans and pants came to life. The signature was clear; well-fitted garments, high quality and most importantly designed with a twist in mind.
From the very beginning, MOS MOSH had a goal to reach an international wingspan, while staying true to our DNA and principles. Everything we do, we do with passion, love and heart. We are a small but focused organization and we value the relationship between the people involved.
"Attention to detail - always with a twist"
As we began advancing into collections, the DNA grew to be an even more important foundation. We are not afraid to say that we have a commercial mindset, and this paid off. Women all over the world have embraced the look and the fit of MOS MOSH jeans, and the brand has established itself as a keeper on the scene of today's fashion as a luxury jeans and tailoring wear.
The MOS MOSH philosophy
When it comes to design, fit, and the little twist, this is what makes MOS MOSH unique. It goes for jeans. It goes for people and it goes for our entire organization.
We believe it is very essential to put your heart into everything you do. We strive to be the best, in every way. To make sure every garment is perfect, we always twist and turn it. It is essential for us to be known for our passion and for not compromising.
“Listen to your heart, things have to feel right”
We keep our feet steadily planted on the ground. Remembering who we are and where we came from, makes us very humble. We are a fast-growing organization, with busy schedules, and we know the importance of constantly having to innovate ourselves. Laying back and letting success get the best of us is not in our DNA. Hard work and the element of surprise is one of our strongest qualities. We deliver more than people expect – beautiful, high quality collections, always made with a twist.
No matter how fast the MOS MOSH train is going, we stay true to our DNA and humble principles.
Read more about MOS MOSH
SS22: Behind the scenes
Our Spring Summer 2022 collection is coming soon.
We shot it in Como - the Silk City, known for its historic architecture, colourful gardens, and dreamy waterfront promenade, making it the perfect setting.
All I wish for Christmas this year
We know it can be a struggle, finding the right gift. Therefore, we want to make it easy for your loved ones to find the perfect gift to you.
Add your favorite styles to your wishlist.
The Loop Project
The Loop Project is a denim capsule collection made to reduce our impact, saving valuable resources. It's crafted from old MOS MOSH jeans and turned into new lovely fabrics. This denim journey is a step in the right direction. Step into the circularity of fashion.