Fibre Tool Content
Our garment fiber consumption dominates, by far, our impact on the environment and the people and animals involved in the production. We see the urgent need to reduce these impacts. Therefore, we have developed our fibre tool to help us make more responsible decisions by focusing on using certified, traceable, and recycled materials instead of conventional and virgin fibres.
Our fibre tool is divided into three categories; "fibres we prefer, fibres we like & fibres we try to minimize." These categories define the materials we wish to focus on and perceive as more responsible choices. The choice is based on environmental, ethical, social, and animal welfare impacts. By 2030, 80% of our fibre consumption must come from the categories "fibres we like" and "fibres we prefer." Our fibre tool will be updated regularly.