AI Policy

Our Approach to AI

At MOS MOSH, we are curious about AI and the possibilities it opens up. That is why we are exploring how AI can be used as a creative tool to visualise our products and tell our stories.

Whenever we use AI, our team is involved throughout the process. Every image is carefully reviewed and compared with the actual product.

For us, AI is a creative tool that expands the possibilities for visualising ideas and presenting our products. The technology supports and optimises the process, while creative decisions, reviews and final approval remain in human hands.

Our principles

When working with AI, it is important that we stay true to the values that define MOS MOSH. These principles guide how we use the technology.

People make the decisions
AI is a tool in our creative process, but our people make the decisions. Our team develops the content, makes the creative choices and gives final approval.

People come first
We prioritise human creativity and see AI as a tool that supports and complements our work. While AI opens up new possibilities, human creativity and perspective will always be at the heart of what we do.

Uncompromising quality
All AI-generated visualisations are carefully reviewed by our team and compared with the actual product. This ensures that everything we create meets our high standards.

Transparency and openness
We comply with current and upcoming requirements for clearly labelling AI-generated content. Whenever we use AI, we make that clear.

We keep evolving
AI is developing rapidly, and we want to evolve with it. We continuously evaluate how we use AI to ensure that it supports our values, strengthens our work and meets our quality standards.

Authenticity is our foundation
Our products, our design process and our brand are created by people. AI does not change that. It is a tool that helps us visualise ideas and communicate the MOS MOSH universe in new ways.