REDEFINED TAILORING

Denim is an everlasting statement and symbol of resilience and versatility, and this season is no exception when it comes to embracing denim in all its forms. 'Denim is a way of life' resonates louder than ever, reflecting our deep-rooted connection to the iconic fabric - from classic blue jeans to daring double-denim looks, and the fabric's unique ability to adapt and shape our personal style. 

Let us introduce The Freedom Collection — a tribute to retro details with a focus on quality and timelessness. Each piece embodies a free-spirited, adventurous essence – a celebration of life’s journey and the pursuit of what truly matters.

The trend of incorporating a 'Pop of red' in clothing is captivating wardrobes worldwide. Red is more than a hue - it's a symbol of confidence and vitality - the ultimate shade to command attention, whoever you are and whatever the occasion.

When we envisioned our Spring Summer 2025 campaign, Paris was the obvious choice. The city’s unparalleled charm and its timeless architecture with the aesthetic we wanted to bring to life. We shot the collection in the City of Light and turned our vision into reality.