More than a fit

Journal

More than a fit

More than a fit

Our jeans styles are as diverse as the women who wear them. Each style has its own name, its own fit and its own expression, giving every pair of jeans its own character. From the structured and driven to the relaxed and creative type. Styles like Marlena, Carla and Colette represent different moods and ways of being in the world.

Because denim is more than a fit. It’s denim with personality that moves with you through life.

Meet the personalities here.

Marlena

Marlena is creative and spontaneous. A free spirit who loves vintage, walks her own path and always follows her instincts rather than trends. Her world is filled with plants, vinyl records and ideas that come to life in the moment. She moves through everyday life with ease and is always just a little in her own world.

Dara

Dara is confident and laid-back. She’s cool without trying and always has time for coffee and a long conversation. Comfort is at the core of her style, yet she always looks sharp. Dara never rushes, and that calm naturally influences the people around her.

Naomi

Naomi is the structured go-getter, efficient and organized. She knows exactly where she’s headed and, with a plan A, B and C, she gets it all done. Naomi moves through her day with focus. Every detail is considered, nothing is left to chance, and her style is as precise as her personality.

Carla

Carla is kind, dependable and warm. The down-to-earth type you can always call for a reality check or a spontaneous pizza night. She can talk to anyone, and somehow she always does. Carla creates a sense of calm around her and is the friend you know will always pick up the phone.

Rosie

Rosie is the cool and creative retro fan. She’s a little different and loves it. Vintage and nostalgia fill her world, and she knows everything about old movies and music. Somewhere she keeps a collection of cassette tapes that only come out on special occasions. Rosie is quirky, but always in a stylish way.

Cecilia

If there’s a spotlight, you’ll find Cecilia in it. She’s the flamboyant type, full of flair with a hint of drama. She loves attention and is never afraid to stand out. Accessories aren’t a choice, they’re a given. Cecilia walks into a room with confidence and will gladly adjust the lighting so it catches her best side just right.

Colette

Colette loves travel and spontaneous adventures. She always has a camera in hand and a road trip plan up her sleeve. She talks to everyone, and strangers rarely stay strangers for long. Colette moves through life with curiosity and openness. Physically and mentally, she’s always on her way somewhere new.

Maybe you recognize yourself in one of these personalities. Maybe in several. Or maybe you’re entirely your own. Because personality is never just one thing, and neither is denim. Whoever you are, and however you choose to express yourself, there’s always a fit that feels like you.

Discover which fit is right for you here.