SS23: A tribute to Italy


SS23: A tribute to Italy

Spring delivers a magnificent combination of earthy tones with pops of bold and more powerful contrasts. The colours orange and blue represent relief. An energising ambience! This season's materials are light, airy, and comfortable, such as linen with stretch, and blends of cotton and silk.

Our new collection is a tribute to the Italian passion for craftsmanship, but also a tribute to traditions, as well as to traditions and respect for one another across generations. We, therefore, chose to shoot the campaign in the heart of Tuscany, Italy, with two Italian gentlemen.

Marco and Marcello took the train from Milano to Montaione, a lovely medieval village in the heart of Tuscany, where the photo shoot took place. The first part took place in traditional Tuscan environments and the second in the city centre. The chemistry between Marco and Marcello was unmistakable, and if we didn't know better, it was like experiencing a magical father-son relationship. 

Besides being the faces of our spring campaign, Marco works in HR, has two daughters, and competes in triathlons, while Marcello studies clothing design and aspires to create his own clothing line.

Shop the collection here