Step by step towards a more sustainable future

We care

MOS MOSH is built on humble principles. We know that building a sustainable brand is an ongoing process that takes time, and a process we constantly need to evaluate and improve. We believe in sustainability in everything we do, throughout our entire organization and MOS MOSH family. From the people we work with, their health, working conditions and livelihood, to the products we make and materials we choose from. We know the importance of protecting our planet’s resources, for a better production and a better tomorrow. Therefore, when designing new collections, we consider the lifespan of our styles. We believe in making clothes in impeccable quality that lasts. Every single product is made with passion, love and heart.

Regarding sustainability, we work around four core values, that we apply to our day to day life and production: Fairness, responsibility, lasting quality & sustainability.


We work with some of the best people and have high demands towards the people we work with. This makes MOS MOSH truly unique. It’s important for us to let you know, that the people behind MOS MOSH are real people, with heart, love and a passion for what we do. Our factories underlie an ethical Code of Conduct, to ensure fair wages and working conditions for all involved in the production of our collections.


We choose materials that make sense to us, not just regarding look, feel and touch, but also in the long run. When selecting fabrics and fibers we source and use high quality materials, that are considered less impactful on our environment. By 2020 we are committed to sourcing 70% of our cotton as more sustainable cotton, which includes better cotton, organic cotton and recycled cotton.

Being part of the fashion industry, we know we have a huge responsibility towards a better tomorrow. We cannot sit back and let others take the lead, instead we want to take action and initiative for a less impactful fashion future.

Lasting quality

We design with our costumer in mind, in making the right fit and using luxurious materials. We want you to be able to wear your garments time and time again, and for you to keep the designs you love. We know how important some key items become in our wardrobe and part of our personality. Therefore, making products in long-lasting quality and immaculate craftsmanship are causes we hold dear. Our attention to detail is what defines our collections.


In 2018 we set a goal to produce 89% of our garments within Europe and we made it happen! This way we are able to meet high quality standards and legislation within the field of sustainability and ethics in production, compared to conventional means. The shorter distances make it easier for us to work closely with our factories, reduce our transportation resources and C02-footprint.

“It's all about passion, love and heart.”

Kim Hyldahl, MOS MOSH founder

Better cotton with MOS MOSH

MOS MOSH is a proud Member of the Better Cotton Initiative (BCI). By choosing cotton products from MOS MOSH, you’re supporting cotton production through the Better Cotton Initiative. Better Cotton is sourced via a system of Mass Balance. The BCI farmers use water efficiently, and they care for the health of the soil and natural habitats. They reduce the use of harmful chemicals and care about the rights and wellbeing of the farmers.

MOS MOSH is committed to sourcing 70% of our cotton as ‘more sustainable cotton’ by 2020. ‘More sustainable cotton’ includes Better Cotton, Organic Cotton or Recycled Cotton.